1. There is no need to yell
It means listeners are actively deciding to give ‘broadcasters’ their ears. Podcast listeners are hungry, hungrier than any other audience in any other medium that I have ever engaged with. If someone finds a show they like, they usually decide very quickly that they love it and want more shows like it.
For podcasters that means we can all leave the annoying zany morning show radio host persona in the past. If that’s your thing, by all means, some people will love you for it. However, not everybody has to be the loudest to compete anymore. We aren’t winning over people who are stuck in traffic scanning radio stations for the easiest thing they can ignore. People are actively seeking out stuff that they actually like.
Having an audience that is on the hunt means that we need as many different voices as we can get. Be quiet and weird, be loud and opinionated, just don’t be lowest-common-denominator bullshit. We don’t need to play that game here because the way that we engage with our audience is unique. We are lucky to have an active audience and we don’t need to win them over with cheap tricks.
For listeners it means you are actually in complete control over how this ‘industry’ takes shape. This is like calling-in-to-vote-for-your-favourite-American-Idol-contestant on steroids. If you dig a show, if you want it to succeed, you have that power. You are the marketing team for that show. Share it with some people who might also like it, engage with the people that create it, support it financially if you can.